Immersive Virtual Reality

My research uses immersive virtual reality to examine how embodied experiences shape communication, behavior, and leadership-related outcomes in realistic social settings.

In particular, I study how avatar characteristics and contextual cues influence individuals’ confidence, speaking behavior, and use of effective leadership communication strategies.

Projects and Publications

Projects

Do we behave in the same way if we become someone else?

This is the question that I ask in the project Embodiment in Virtual Reality, held at the TUM School of Management. In this project I explore the effects of embodiment on public speaking in the context of entrepreneurship.

Selected Publications

Zelderen, A. P. V., Masters-Waage, T. C., Affinito, S. J., Bekbergenova, A., Cowan, K., Hartmann, T., ... & Hubbard, T. D. (2026). Creating common virtual ground: Protocols to democratize open VR research. Proceedings of the National Academy of Sciences, 123(26), e2524991123.

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